Mimi is a bakery store in Vietnam. They offer all kind of sweet dishes, espcially birthday cakes and cupcakes. You can place an order for a birthday cake by a phone call.
As the word “Mimi” is a name of the owner’s cat, logo inspired by a cat’s head combines a picture of a cupcake – which is the most common dish in the store. The brand’s color is #ffd899 and #ffabab, which represent the colors of a cupcake.
A brand identity project for a Vietnamese bakery store.